Privacy Policy

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Privacy Policy

Avanza Flooring Company Limited

Last updated: 25 July 2026

Avanza Flooring Company Limited (“we”, “us”, “our” or “Avanza Flooring”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us, request a quotation or use our services.

We process personal data in accordance with the United Kingdom General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable UK privacy laws.

1. Who We Are

Avanza Flooring Company Limited is a flooring supply and installation company based in Newbury, Berkshire, United Kingdom.

If you have any questions regarding this Privacy Policy or your personal data, you can contact us using the details provided on our website.

2. Information We Collect

We may collect and process the following information:

Information You Provide Directly

• Name

• Address

• Telephone number

• Email address

• Details relating to quotations or flooring enquiries

• Information submitted through website contact forms

• Any correspondence you send to us

Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address

• Browser type and version

• Device information

• Website usage data

• Pages visited and time spent on the website

• Cookie and analytics information

3. How We Use Your Information

We may use your information to:

• Respond to enquiries and provide quotations

• Supply and install flooring products and services

• Manage appointments and customer communications

• Process payments and invoices

• Improve our website and services

• Comply with legal and regulatory obligations

• Prevent fraud or misuse of our website

• Maintain internal records

We only collect and process personal data where we have a lawful basis to do so.

4. Lawful Bases for Processing

Under UK GDPR, we may rely on the following lawful bases:

• Consent

• Contractual necessity

• Legal obligation

• Legitimate interests

Our legitimate interests may include operating our business efficiently, improving customer service, responding to enquiries and protecting our website and business from misuse.

5. Marketing Communications

We may occasionally contact you with updates, offers or information relating to our products and services where permitted by law.

You can opt out of marketing communications at any time by:

• Clicking the unsubscribe link in an email

• Contacting us directly

• Asking to be removed from our marketing list

We will never sell your personal information to third parties.

6. Sharing Your Information

We may share your information with trusted third parties where necessary for our business operations, including:

• Payment providers

• Accountants and professional advisers

• Flooring suppliers and manufacturers

• IT and website service providers

• Delivery companies

• Legal or regulatory authorities where required by law

Third parties processing personal information on our behalf are required to respect your information and handle it in accordance with applicable data protection laws.

7. Data Storage and Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse or disclosure.

While we take data security seriously, no internet transmission or electronic storage system can be guaranteed to be completely secure.

8. How Long We Keep Your Information

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including applicable legal, accounting and tax requirements.

Retention periods may vary depending on the nature of the information and our legal obligations.

9. Your Rights

Under UK data protection law, you may have the following rights:

• The right to access your personal data

• The right to correct inaccurate information

• The right to request deletion of your data

• The right to restrict processing

• The right to object to processing

• The right to data portability

• The right to withdraw consent

• The right to lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact us using the contact details provided on our website.

10. Cookies, Analytics and Session Recordings

Our website uses cookies and similar technologies to help it function correctly, understand how visitors use the website and improve the overall user experience.

We may use cookies and analytics tools to:

• Keep the website secure and functioning correctly

• Remember visitor preferences

• Understand website traffic and usage

• Monitor performance and improve the website

Website Analytics and Session Recordings

We use website analytics tools, including Wix Analytics, Google Analytics and TWIPLA, to understand how visitors find and use our website and to improve its performance, usability and enquiry process.

TWIPLA may create anonymised session recordings showing interactions such as page navigation, scrolling and clicks.

TWIPLA is configured in Maximum Privacy mode. In this mode, it does not use tracking cookies or device fingerprinting, and IP addresses are not collected, stored or processed by TWIPLA. Text and information entered into form fields are obscured and are not visible in the recordings.

Session recordings are used only to identify technical or usability issues and improve the website. They are not used to identify individual visitors or for targeted advertising.

For further information about the technologies used on our website, please refer to our Cookies Policy.

11. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices or content of third-party websites.

We encourage visitors to read the privacy policies of any external websites they visit.

12. Children’s Privacy

Our website and services are not directed at children under the age of 13, and we do not knowingly collect personal information from children.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements, business practices or website functionality.

Any changes will be published on this page with a revised “Last updated” date.

14. Contact Information

If you have any questions regarding this Privacy Policy or how your information is handled, please contact:

Avanza Flooring Company Limited
Newbury, Berkshire
United Kingdom

You may also contact the Information Commissioner’s Office (ICO) through its official website.

In Wix, hyperlink the words “Cookies Policy” to the Cookies Policy page and “Information Commissioner’s Office (ICO)” to the ICO website.